Textiles, clothing and Perfumes are one of the most important sectors of the local economy and foreign trade. We aim to build valuable brands in the fashion industry creating a unique identity for our audiences to meet the high standards, and can compete in international markets in terms of high quality and a wide range of products. The industry is also still showing signs of growth, stimulating a new type of competition in the fashion industry and changing the face and nature of the competitive advantage around the world.
We are focusing on the theories and definitions of innovation in the Fashion Industry. We are in deep research of fashion ideas and design, manufacture, business or marketing methods that caused revolutionary or incremental change in the fashion industry. Their impact as elements of competitive advantage in the fashion industry is also highlighted.
Today, the global business of fashion requires sophisticated management techniques in addition to a high level of creativity and innovation in view of the rapid development of business strategies that relate to fashion management.