Topics of Study
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Social media marketing
- Content marketing
- Email marketing
- Analytics and Data-driven Marketing
- Display Advertising
- Influencer Marketing
Digital marketing is the practice of promoting products or services using digital channels and technologies. It encompasses various online marketing techniques and strategies to reach and engage with target audiences, increase brand awareness, drive website traffic, generate leads, and ultimately, drive sales and conversions.
Digital marketing leverages the power of the internet, mobile devices, social media platforms, search engines, email, content marketing, and other digital channels to connect with potential customers and build relationships. It offers numerous benefits over traditional marketing methods, including greater reach, cost-effectiveness, precise targeting, real-time tracking and analytics, and the ability to personalize marketing messages.