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What's happening

Our research blog that matters to your Industries


Branding in essence, was a way of differentiating a product. It represented a promise to the customer so they knew exactly what to expect. In digital world branding has become important for salespeople. In fact, the reality is that it has become important for everyone.


Marketing is a Philosophy to know and understand the customer so well that the product fits them and sells itself it is not only about the design and presentation but marketing should cover almost every aspect of a Business it starts with Customer and Ends with Profit. 



Huge opportunities ahead on Saudi Arabia Tourism "Saudi Arabia issues more than 7.58 million Umrah visas in 2019"


Demand of he optimum decision making is rising continously due to increasing complexity in the problems and requirement of precise decision in different fields. It is essential for reducing material and energy requirements.


Despite many people being involved in the process, the ultimate decision should be made solo. Only the CEO has comperehensive knowledge of the criteria, the rationale for the criteria, all of the feedback from interviewers and references, and the relative importance of the various stakeholders. Consensus decisions about executives almost always sway the process away from strength and toward lack of weakness. It's lonely job, but somebody has to do it.


Local paper/Local business journals. If you don't know the business players in your community, they will probably never know you.


UAE economy is stable, Government is taking all necessary steps, requires for future growth it is the right place to kick off due to its welcoming nature, quick and easy company set up procedures.

84% of brand marketers say events and experiences are a key part of integrated marketing campaigns.


0.7% of marketing budgets are earmarked for B2B exhibitions among companies that exhibit - an even larger share than digital.


Any good Analyst can extract value from dirty, incomplete data at least enough to get a sense for whether there's value worth pursuing further.


Data from the Census Bureau and the IRS show the average age of successful business founders is 42.


Slow industry Growth when the total size of the market does not grow, companies must acquire customer from competitors in order to grow

Sept. 2018 Internet has recognized the huge amount of AI Cyber Attacks. IT Security is becoming more challenging day by day, are your organization ready to defense?

40% of consumers will leave a page that takes longer than three seconds to load. And 79% of shoppers who are dissatisfied with site performance say they’re less likely to purchase from the same site again.


Starting a Business: You don't need 100 percent of the data and a multimillion-dollar infrastructure to get started. The key is to focus on collecting the right data

The dollars have followed consumers’ eyeballs, and in 2017, digital overtook TV for the first time in the U.S. - by Johnson


It’s true and logical "Test small before going big"


A great ad campaign can change the history of your business and that usually comes from Professional Planning. Report says : Nike’s sales jump 31% in wake of Kaepernick ad campaign


"Best Customer Services" is the best part of marketing your business


IT is typically resource-constrained and it makes more sense to see if there's a good case for investing in bigger infrastructure and better data to support and opportunity.

Any good Analyst can extract value from dirty, incomplete data at least enough to get a sense for whether there's value worth pursuing further.


Analytics Give Law Firms the Competitive Edge, the survey found that 44 percent of respondents say "the use of law firm litigation analytics has aided our selection and evaluation of outside counsel." Additionally, only 21 percent responded that they use analytics for business development purposes and 11 percent to create client deliverables.

Small business with fewer than 20 employees only have a 34% chance of surviving after 10 years. In short, it's easier to start a small business than it is in to maintain it.


81% of shoppers conduct online research before making big purchases.


Our research shows AI has the potential to boost rates of profitability by an average of 38 percentage points and could lead to an economic boost of US$14 trillion in additional gross value added (GVA) by 2035.